Floralia Wellness
Floralia Wellness is a leading integrative medical and naturopathic practice, founded in 2019 and located in Perth, Western Australia. Dedicated to enhancing health and wellbeing, Floralia Wellness offers a wide range of clinical services, natural healthcare, and innovative products. With a focus on delivering high-quality, TGA-registered, plant-based supplements and wellness products, the practice aims to support a balanced and healthy lifestyle.
| Business | Floralia Wellness |
| Industry | Health & wellbeing |
| Trade mark | FLORALIA |
| Trade mark type | word mark |
| Territory | Australia |
| Application date | 17 September 2021 |
| Trade mark status | Registered |
| Registered on | 27 April 2022 |
Client Issue
Angela sought our advice in 2021 after discovering that a competitor of Floralia Wellness had unlawfully registered Floralia Wellness’ trading name as a Business Name with the Australian Securities and Investments Commission.
Registering a Business Name does not obtain rights to use that name as a trade mark. In order to have exclusive rights to use a brand name, a trade mark registration is required.
How we helped
We urgently needed to protect Floralia Wellness’ brand, in order to:
enable the client to prevent or attack another party using Floralia Wellness’ name; and
limit Floralia Wellness’ risk of exposure to potentially costly and draining formal issues with other parties.
Confidentiality and discretion were paramount as we did not want the competitor put on notice of our client’s trade mark application. We swiftly completed a comprehensive review of Floralia Wellness’ business activities in order to submit a trade mark application that would obtain monopoly rights in the brand name for the client.
We filed a trade mark application in Australia for the FLORALIA word mark in 5 classes, for Floralia Wellness’ goods and services relating to naturopathy, health care, dietary supplements and herbal medicine. The client’s trade mark application progressed through IP Australia’s trade mark application process without issue and we obtained a trade mark registration within the shortest time-frame possible, just over seven months later.
Outcome
The team at Floralia Wellness was very relieved to have secured firstly, monopoly rights in their brand name, secondly, the assurance that their brand was protected and thirdly, the confidence to carry on their business operations in the knowledge that they had significantly limited risk to their business.
