The Lupin Co
The Lupin Co is a lupin company established in 2016 in Perth, Western Australia. The company is passionate about producing and promoting Australian sweet lupins as a nutritious and tasty food. The Lupin Co is focussed on sustainable farming and supporting Australian farmers. It is committed to giving back to communities and providing healthy tasty food for consumers.
Business |
The Lupin Co |
Industry |
Agriculture & Food / Lupins |
Trade marks |
PASTA PROTEIN PASTA PROTEIN BY THE LUPIN CO LUPINX |
Trade mark types |
words and logos |
Territories |
Australia European Union India Republic of Korea United Kingdom United States of America Malaysia Singapore Canada Indonesia |
Number of national and international trade marks |
currently 36 |
Application dates |
between 12 October 2022 and 18 July 2024 |
Trade marks' status |
Registered, pending and refused – work ongoing |
Registration dates |
between 22 May 2023 to 3 May 2024 – work ongoing |
Client Project
This client approached me in 2022 at a very exciting time, when they had just developed the Pasta Protein products and brand. They had been exhibiting at trade fairs, in some cases working with Australian government agencies to showcase their products at international events, in Australia, Singapore and the United States. Their objective was to protect their brands in the global market, where they were taking steps towards distributing their products. When this client approached me, they had six existing trade mark registrations in Australia dating from 2016.
How we helped
We handle this client’s trade mark applications and manage their international trade mark portfolio. This work involves analysis and advice, preparing trade mark applications, reviewing and analysing evidence, effecting trade mark assignments, liaising with IP Australia and the World Intellectual Property Organisation (the Australian and international bodies that manage trade marks) and working closely with our network of overseas trade marks agents to achieve our client’s objectives.
Outcome + Ongoing
As at April 2025, this client has 23 trade mark registrations in Australia, the United Kingdom, the European Union, Singapore and India. We are currently working on a further 31 trade mark applications worldwide.
